When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had to in
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If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
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Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to my uncle's hou
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Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However, its lates
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With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube description
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Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and
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Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these days, with some popular publica
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Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities and Exchange Co
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In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for enter
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With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However
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As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-fl
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Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev
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If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can as
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As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buyi
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Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy laws. Co
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During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review.
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Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content
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From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t
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With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Tak
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