How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was all about finding p
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Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought and won by chasi
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Lendsqr, a Nigerian Lending-as-a-Service (LaaS) startup that serves banks, fintechs, and non-bank lenders, has partnered with CreditRegistry and CRC C
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OKO, a Malian climate and agritech startup that provides climate insurance for African farmers, has raised an undisclosed funding round led by Catalys
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In many parts of Africa, where hand-me-downs and second-hand markets dominate the cyclic ownership of goods, people still discard items they no longer
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Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that
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Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good rea
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When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.”
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In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard t
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For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of problems: low productivity, h
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer
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Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the full picture. A
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Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups Growth Aca
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Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying o
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Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide n
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use a
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, whic
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