Kuda Bank, Moniepoint, OPay, and Palmpay have responded to the central bank’s April ban by expanding their compliance and fraud monitoring teams, poac
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Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I'm actually prett
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If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational con
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Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at
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Step-by-Step: How to Optimize Old Blog Posts for SEO Quick question: What do you typically do with your old blog posts? Most likely, the answer is: No
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Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO You may have Googled something in the past and seen articles just publi
Read MoreBefore I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my
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Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To laun
Read MoreAs a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without
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B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However,
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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most
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On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to
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Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
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HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their
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If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al
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The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did
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Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills
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Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too
Read MoreEveryone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of t
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my p
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