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I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never chan
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"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and
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I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing
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When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing
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I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing c
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Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that
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Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no
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Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of
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Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal submitted
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I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flo
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Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and
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Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in
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Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and m
Read MoreThe dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, a
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We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear
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I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve
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A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling mult
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Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm
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We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d
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