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February 12, 20240426

Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe

February 9, 20240325

Marketing Agencies We Admired in 2023

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 becau

February 9, 20240312

Exclusive: Fintech giant Flutterwave secures release of $3 million in Kenya

A Kenyan high court has unfrozen $3 million belonging to fintech giant Flutterwave and two of its associates, ending a legal wrangle that began in 202

February 8, 20240291

How to Use the SUBTRACT Function in Excel

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power,

February 8, 20240364

Diving Deep Into Marketing for Dentists (My Takeaways)

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requir

February 8, 20240377

Leatherback CEO Ibrahim Ibitade wants to move on after EFCC debacle

Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is ready to move from a dramatic episode wi

February 8, 20240352

Leatherback CEO Ibrahim Ibitade sues EFCC for defamation after he was wrongly declared wanted

Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is suing Nigeria’s Economic and Finan

February 7, 20240377

SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword resea

February 5, 20240304

Diving Deep Into Marketing in Financial Services (My Takeaways)

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands th

February 5, 20240336

How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for grow

February 2, 20240322