Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’r
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In Johannesburg’s inner city, street traders turn sidewalks into shopfronts. On one side, a woman chops inhloko (cow head), her knife striking with th
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Uganda has no shortage of hackathons, accelerators, or training programmes for young entrepreneurs. What it lacks is money. “Everyone wants to train y
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My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. H
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It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave a
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Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide
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Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-mon
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Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
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AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill
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There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu
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In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Mar
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A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin
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My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from
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In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might buy an Apple Store voucher and
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When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as nothing less than “a journey
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Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so low it barely made a difference, and I often felt
Read MoreIn June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel char
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Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in Western Kenya. Out of the th
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Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p
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