Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it,
Read MoreIt feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry need
Read MoreAfrica’s cross-border payments market is projected to surge to $1 trillion by 2035, up from $329 billion in 2025, according to a new report by Oui Cap
Read MoreVideo is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and m
Read MoreIf you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's too soon to say
Read MoreMillions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it
Read MoreIt’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government
Read MoreI know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in bauble
Read MoreOne of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say a
Read MoreIn Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
Read MoreCustomer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation
Read MoreWhen Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the
Read MoreWatu Holdings, a Kenyan buy-now-pay-later startup, reported a sharp 85% drop in profit to $1.2 million (KES157 million) in 2024, according to disclosu
Read MoreWhat does it really take to build a startup in Africa—from the first idea to the thousandth day? In Day 1–1000, we follow founders through the raw, un
Read MoreEthan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilit
Read MoreMTN South Africa has entered the competitive payments market with MoMo Pay, a low-cost digital payment platform designed for informal merchants. Over
Read MoreSix Nigerian startups—Moniepoint, OmniRetail, PalmPay, Termii, Remedial Health, and Paga—have been listed on the Financial Times’ 2024 ranking of Afri
Read MoreThree Kenyan startups—Roam Electric AB, M-KOPA Holdings Ltd, and Victory Farms Ltd—have been named among Africa’s fastest-growing companies in the lat
Read MoreI first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuf
Read MoreOnafriq, a pan-African digital payments network, has named Simon Black as chair of the board of its UK holding company following his appointment as an
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