Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always
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Chipper Cash, a pan-African fintech startup, has resumed operations in the US after a two-month pause, and after a restructuring exercise that saw the
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Seamfix, a 17-year-old identity solutions company, has raised $4.5 million in funding from Alitheia IDF, its first institutional investor as it l
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When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my
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For the second year running, Francophone fintech Wave is the only African company listed on Y-Combinator’s top 50 earning startups in 2024. The
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double you
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the
Read MoreAlmost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious
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BuuPass, a Kenyan travel booking platform backed by Founders Factory Africa and FrontEnd Ventures, has acquired its Nigeria and South Africa-based com
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Kuda Bank, Moniepoint, OPay and Palmpay have paused account opening for new customers following a directive from the Central Bank of Nigeria after the
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve
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PowerPoint presentations can be professional, attractive, and really help your audience remember your message. If you don’t have much experience
Read MoreCellulant, the pan-African payments startup valued at $133 million in 2022, has named new executives three months after the CEO and four other senior
Read MoreThere’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes
Read MoreBesides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typic
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Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand
Read MoreWhenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it a
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An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to
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When The Peer, a Nigeria-based API startup, shut down in April, the business still had up to twenty months of runway. The shutdown, which its founders
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
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