For the rollout of Ayra Starr’s album ‘The Year I Turned 21,’ her record label Mavin made an unusual marketing choice: adverts on the food delivery a
Read MoreIn the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th
Read MoreCommunity management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of
Read MoreThe headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm
Read MoreAs of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y
Read MoreYou lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of
Read MoreJenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community m
Read MoreThey say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi
Read MoreIf you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man
Read MoreHaving a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo
Read MoreThe concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from
Read MoreA few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,
Read MoreKieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested usi
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was bo
Read MoreIn April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay a
Read MoreIt’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Go
Read MoreThe first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget propo
Read MoreWhat do cross-country road trips, wedding speeches, and social media marketing have in common? Planning . I definitely can’t help you with your road t
Read MoreInvestor interest in African education technology (edtech) has cooled since the end of the COVID-19 pandemic lockdowns highlighted how technology aids
Read MoreGaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instag
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