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Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing rec
Read MoreKuda Microfinance Bank, the Target Global-backed neobank, has secured payment licences in Tanzania and Canada as part of an expansion drive across Afr
Read MoreWhen it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journa
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
Read MoreOne week after suspending its services in America, Chipper Cash will eliminate roles based in the UK and US to its other African business regions, acc
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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
Read MoreBefore consumer protection laws were passed, any lender could run a digital credit business. Kenya has approved the operation of 17 new digital credit
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Flutterwave, Africa’s most valuable startup, has appointed Dipo Fatokun, a former director at the Central Bank of Nigeria (CBN), as its new boar
Read MoreThe Gulf Information Technology Exhibition (GITEX) wants to bring about 100 Nigerian companies to Marrakech, Morocco where the second edition of the e
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Interswitch, the Visa-backed Nigerian payments giant that reported $42 million in revenue for its financial year ended March 31, will enter into Niger
Read MoreBilha Ndirangu, a former director of the IFC-backed Africa’s Talking, is suing the company she cofounded for unlawful termination of her appoint
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Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a
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Interswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service bank (PSB) licens
Read MoreFlutterwave’s chief operating officer, Bode Abifarin, has left Africa’s largest startup after six years of leading the startup’s ope
Read MoreTikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through t
Read MoreThe U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MorePerformance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain po
Read MoreI noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the S
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One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming convent
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