Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgr
Read MoreEntity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph a
Read MoreThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI &ndas
Read MoreThis Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next
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Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purc
Read MoreTikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Repr
Read MoreReddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides to
Read MoreTrends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alon
Read MoreThe day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the
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I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my
Read MoreSeveral features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verifica
Read MoreMarketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/opt
Read MoreGoogle Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the n
Read MoreGoogle launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open
Read MoreThere is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1%
Read MoreGoogle now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions a
Read MoreDo you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly w
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Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I lov
Read MoreMany nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But h
Read MoreMicrosoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launc
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