Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating its Adver
Read MoreGoogle announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editin
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If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that&rs
Read MoreIf you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your fr
Read MoreNow we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was alre
Read MoreAs search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantit
Read MoreGoogle Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign managemen
Read MorePinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaini
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Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purcha
Read MoreOne of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The goo
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Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong
Read MoreI’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. Aft
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it&rs
Read MoreHealthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreLast year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official
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I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing
Read MoreFirstmonie, the agency banking arm of First Bank of Nigeria, is the biggest bank-led agency player in the country’s agency banking market, accor
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Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in Kenya, scale up p
Read MoreThe finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in t
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