Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreLast year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official
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I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing
Read MoreFirstmonie, the agency banking arm of First Bank of Nigeria, is the biggest bank-led agency player in the country’s agency banking market, accor
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Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in Kenya, scale up p
Read MoreThe finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in t
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While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up
Read MoreHere’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instin
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Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe
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Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 becau
Read MoreA Kenyan high court has unfrozen $3 million belonging to fintech giant Flutterwave and two of its associates, ending a legal wrangle that began in 202
Read MoreExcel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power,
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An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requir
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Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is ready to move from a dramatic episode wi
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Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is suing Nigeria’s Economic and Finan
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You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword resea
Read More🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands th
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Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for grow
Read MoreIf you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data
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