Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups Growth Aca
Read MoreIlara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying o
Read MoreAccount based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide n
Read MorePicture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
Read MoreUsing AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use a
Read MorePicture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
Read MoreWatu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, whic
Read MoreAs a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the
Read MoreFincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure pr
Read MoreLet’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
Read MoreMarketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked
Read MoreWhy creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousan
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5 game-changing st
Read MoreAs someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooke
Read MoreEach year, the U.S. issues approximately 140,000 employment-based immigrant visas, mostly for professionals and entrepreneurs who can build companies,
Read MoreLike many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing
Read MoreAs a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on
Read MoreRemember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
Read MoreFor what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer searc
Read MoreThe beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping
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