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Latest on SEO, Content Marketing, Email & Social in Nigeria

30+ Small Business Marketing Ideas to Jumpstart Your Strategy
Digital TrendsMarketing

30+ Small Business Marketing Ideas to Jumpstart Your Strategy

Tala lays off 28 staff as loan defaults and customer queries fall
Digital TrendsSmall Business

Tala lays off 28 staff as loan defaults and customer queries fall

29 of My Favorite Visual Content Creation Tools
Digital TrendsMarketing

29 of My Favorite Visual Content Creation Tools

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]
Digital TrendsMarketing

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]

How Moniepoint is going after remittances with Monieworld
Digital TrendsSmall Business

How Moniepoint is going after remittances with Monieworld

South Africa’s payments startup Stitch raises $55 million Series B funding
Digital TrendsSmall Business

South Africa’s payments startup Stitch raises $55 million Series B funding

South Africa’s payments startup  Stitch raises $55 million Series B funding
Digital TrendsSmall Business

South Africa’s payments startup  Stitch raises $55 million Series B funding

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
Digital TrendsMarketing

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

How Customer Journey SEO Turns Clicks Into Conversions
Digital TrendsMarketing

How Customer Journey SEO Turns Clicks Into Conversions

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
Digital TrendsMarketing

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
Digital TrendsMarketing

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Stop Measuring These Vanity Metrics in Your Marketing Campaign
Digital TrendsMarketing

Stop Measuring These Vanity Metrics in Your Marketing Campaign

LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Digital TrendsMarketing

LinkedIn Leads: Secrets from a LinkedIn Marketing VP

Brand Building Brilliance from Best Buddies
Digital TrendsMarketing

Brand Building Brilliance from Best Buddies

Content Pillars 101: A How-To Guide for Beginners
SEO

Content Pillars 101: A How-To Guide for Beginners

Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
Digital TrendsMarketing

Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Digital TrendsMarketing

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer
Digital TrendsMarketing

How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers
Digital TrendsMarketing

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers

Digital bank Umba raises $5 million to grow vehicle and SME lending in Kenya
Digital TrendsSmall Business

Digital bank Umba raises $5 million to grow vehicle and SME lending in Kenya

30+ Small Business Marketing Ideas to Jumpstart Your Strategy
April 17, 2025

30+ Small Business Marketing Ideas to Jumpstart Your Strategy

Tala lays off 28 staff as loan defaults and customer queries fall
April 17, 2025

Tala lays off 28 staff as loan defaults and customer queries fall

29 of My Favorite Visual Content Creation Tools
April 16, 2025

29 of My Favorite Visual Content Creation Tools

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]
April 16, 2025

The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]

How Moniepoint is going after remittances with Monieworld
April 16, 2025

How Moniepoint is going after remittances with Monieworld

South Africa’s payments startup Stitch raises $55 million Series B funding
April 16, 2025

South Africa’s payments startup Stitch raises $55 million Series B funding

South Africa’s payments startup  Stitch raises $55 million Series B funding
April 15, 2025

South Africa’s payments startup  Stitch raises $55 million Series B funding

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
April 15, 2025

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

How Customer Journey SEO Turns Clicks Into Conversions
April 15, 2025

How Customer Journey SEO Turns Clicks Into Conversions

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
April 15, 2025

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
April 14, 2025

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Stop Measuring These Vanity Metrics in Your Marketing Campaign
April 14, 2025

Stop Measuring These Vanity Metrics in Your Marketing Campaign

LinkedIn Leads: Secrets from a LinkedIn Marketing VP
April 14, 2025

LinkedIn Leads: Secrets from a LinkedIn Marketing VP

Brand Building Brilliance from Best Buddies
April 14, 2025

Brand Building Brilliance from Best Buddies

Content Pillars 101: A How-To Guide for Beginners
April 11, 2025

Content Pillars 101: A How-To Guide for Beginners

Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
April 11, 2025

Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
April 11, 2025

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer
April 10, 2025

How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers
April 10, 2025

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers

Digital bank Umba raises $5 million to grow vehicle and SME lending in Kenya
April 10, 2025

Digital bank Umba raises $5 million to grow vehicle and SME lending in Kenya

TikTok announces major expansion to creator monetization program

TikTok announces major expansion to creator monetization program

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional mark

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Marketing

AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
Digital TrendsMarketing

AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula
Digital TrendsMarketing

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing ove

Read More

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Digital Marketing

MTN Nigeria to obtain two additional payment licences for MoMo PSB

MTN Nigeria to obtain two additional payment licences for MoMo PSB

MTN Nigeria, the country’s biggest telco, has applied for Payment Service Solutions Provider (PSSP) and Payment Terminal Service Provider (PTSP) licences for its fintech subsidiary

5 Ways that AI Analytics Tools Can Make You a Better Marketer

5 Ways that AI Analytics Tools Can Make You a Better Marketer

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a gu

YC-backed Bamboo expands to Canada with remittance product

YC-backed Bamboo expands to Canada with remittance product

Bamboo, the Y Combinator-backed investment app that allows Africans to buy and trade local and international stocks, is expanding to Canada after securing the country’s Money Servi

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Small Business

Onafriq appoints former PPRO chief Simon Black as board chair

Onafriq appoints former PPRO chief Simon Black as board chair

Onafriq, a pan-African digital payments network, has named Simon Black as chair of the board of its UK holding company following his appointment as an independent non-executive dir

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

Three South African fintech startups, Paymenow, TymeBank, and Omnisient, have been named in the Financial Times (FT) Africa’s Fastest-Growing Companies 2025 ranking. Now in its fou

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

Nigerian fintechs have had a mixed relationship with cards. In the past, some offered foreign-issued cards like Visa and Mastercard to acquire customers and encourage online spendi

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SEO

I Did the Scary Thing, and WOW!

I Did the Scary Thing, and WOW!

I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy.

What if You Pay to Guest Post? Will Google Think It’s Spam?

What if You Pay to Guest Post? Will Google Think It’s Spam?

Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most i

What’s New with Screaming Frog SEO Spider 20.0?

What’s New with Screaming Frog SEO Spider 20.0?

What’s New with Screaming Frog SEO Spider 20.0? For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectivel

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