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15 student-led startups solving real-world problems
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AI SEO Copywriting: What Entrepreneurs and Marketing Teams Need to Know (and Ways to Succeed!)
“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered into ChatGPT can give you a decent first draft. B
Here’s Why Your AI Content Sucks (And What You Can Do!).
Should You Chase AI Overview Citations? Here’s How to Decide
The Future of Google: How AI Overviews & Chatbots Are Redefining Search
From AI Tools Skeptic to Fan: My SEO Writing Journey
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When to Update Blog Posts and Why It Matters in SEO
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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign re
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How to Find Orphan Pages and What to Do With Them
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The History of Search Engines: From Infoseek to AI
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Digital Marketing
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve g
40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess
7 Meeting Agenda Examples For Productive and Efficient Meetings
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me,
Small Business
15 student-led startups solving real-world problems
What do you get when ambition and youthful exuberance meet challenges with actionable solutions? No longer waiting till graduation to make a mark in the world, student innovators a
How do banks and fintechs determine your credit worthiness?
By March 2025, Mubarak Umar had spent a year and a half working as a supplier agent for Sun King, a solar company in Ibadan, western Nigeria, earning about ₦200,000 ($126) monthly
How Releaf Earth is using biochar to repair soils for Nigerian farmers
Releaf Earth, a Nigerian climate-agritech startup, has launched the country’s first operational industrial biochar production facility in Iwuru, Cross River State, capable of remov
SEO
How to Find Orphan Pages and What to Do With Them
How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to find or access—some can actually be hidden away
Why Competitor Reviews Are an Untapped SEO Writing Goldmine
Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competi
The History of Search Engines: From Infoseek to AI
I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years
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