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The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation
For companies that rely on the cultivation of their digital brand, a strong SEO strategy is essential. But while high-level SEO planning is crafted by SEO management, the technical implementation of c
Four Success Factors for International SEO Projects
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I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: U
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Seasonal Keyword Trends: How to Find and Use Them for Website Growth
What Seasonal Keyword Trends Are, and How They Affect SEO
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Digital Marketing
What Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]
I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater w
Best Times to Post on YouTube in 2025 [Research]
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikT
Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physi
Small Business
“We made zero revenue in our first three years”: Day 1-1,000 of Izesan!
Few founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When I first stumbled on Izesan!’s Instagram ad, I paused. He
Fincra gets South African payments licence to deepen African reach
Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence in South Africa, allowing the
Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet
Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps, and creating value in a way that
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Seasonal Keyword Trends: How to Find and Use Them for Website Growth
Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your web
What Seasonal Keyword Trends Are, and How They Affect SEO
What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the
Is Using AI for Content Creation Cheating? (And How I Save 10+ Hours Every Month!)
“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had t
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