When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collabora
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If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to
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With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may alread
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ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re
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With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other ma
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Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've fou
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SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing
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It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry need
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I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuf
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When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to la
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I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest pie
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It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI to
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I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Matte
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You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the tren
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I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns in
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Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. Aft
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I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving
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2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me
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