We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear
Read MoreAs a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even t
Read MoreAI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them s
Read MoreWhen I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded
Read MoreJust when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automatio
Read MoreVideos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on t
Read MoreAI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers c
Read MoreOf all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made
Read MoreSince May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always mattered, the stakes are n
Read MoreFor marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strat
Read MoreThere are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of t
Read MoreOn a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to
Read MoreBeing a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
Read MoreI write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block.
Read MoreMarketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their perf
Read MoreAs a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that r
Read MoreGraphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal fav
Read MoreSeveral months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the pos
Read MoreRecently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube cha
Read MoreEasy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three wor
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