I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of
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AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI
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Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most l
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In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer
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The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping
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My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. H
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
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Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can cost thousands of dolla
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Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $
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Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this column, we examine how AI infl
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As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck
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Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I'
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Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts. The output I got was often surface-level and som
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Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding th
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Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was
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For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI
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If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with n
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I know prompting can seem easy at first glance. Go to your favorite AI tool, type in what you want, and then watch AI generate a ton of options in sec
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As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-morte
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In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
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