Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting cam
Read MoreAs a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personali
Read MoreAI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will re
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
Read MoreWhen I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially.
Read MoreShe asked me to give her a symptom, something ordinary and real. I mentioned a small issue that had lingered longer than it should have, one which I h
Read MoreBuilding a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to
Read MoreEmail subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and b
Read MoreTL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale
Read MoreA few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practice
Read MoreTL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher
Read MoreI’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of
Read MoreAI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI
Read MoreEmail marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most l
Read MoreIn crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer
Read MoreThe beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping
Read MoreMy graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. H
Read MoreI remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
Read MoreAssistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can cost thousands of dolla
Read MoreGiven how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $
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