Artificial Intelligence

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As bus

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, the

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no mor

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals cont

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A

Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have

Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your f

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered thos

I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing ev

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention

Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (ne

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its fu