Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone ca
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I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior mo
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When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email
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If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis cre
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I set out to find what those r
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I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism
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Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the un
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One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re a
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B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However,
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As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be
Read MoreOver the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
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B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t
Read MoreAuthor Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more than just
Read MoreAuthor Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing spor
Read MoreAuthor Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation
Read MoreFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev
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