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Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, c
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Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p
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Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on In
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