Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared
Read MoreOver the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and
Read MoreIn the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th
Read MoreCommunity management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of
Read MoreAs of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y
Read MoreYou lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of
Read MoreJenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community m
Read MoreThey say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi
Read MoreIf you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man
Read MoreHaving a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo
Read MoreThe concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from
Read MoreA few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,
Read MoreKieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested usi
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