Conducting Market Research

April 3, 20250107

How to Do Market Research & Better Understand Your Target Customers [Template]

A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everyth

February 27, 20250168

TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with thre

August 29, 20240411

The Beginner’s Guide to the Competitive Matrix [+ Templates]

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my c

August 8, 20240627

9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From bran

August 1, 20240560

SWOT Analysis: How To Do One [With Template & Examples]

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of al

April 24, 20240401

What is a Competitive Analysis — and How Do You Conduct One?

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand