I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing c
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Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that
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Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm
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Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity
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As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a con
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Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing
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I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my
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I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late Dec
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As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project cam
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Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed m
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Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. F
Read MoreI once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in t
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I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have
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The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might in
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As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of
Read MoreI still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows
Read MoreThe irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I've had my fair share of experiences writing them for H
Read MoreI‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered some
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