How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was all about finding p
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Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought and won by chasi
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How to Get Your Products on Google’s SERP Feature: Popular Products When you search for something on Google, the results page isn’t just a list of blu
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Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t any of this
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Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines connect user
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Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev
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What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
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It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidenc
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When to Update Blog Posts and Why It Matters in SEO Content is the backbone of any successful website. And when it comes to SEO, it’s not just about h
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In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina
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The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm
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The Comprehensive Content Checklist to Boost Your SEO in 2024 In SEO, content is king. Aside from creating new and valuable content, the existing cont
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The Comprehensive On-Page Checklist to Boost Your SEO in 2024 Want to make your pages rank high on Google? You won’t be able to do that if you d
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