Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
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A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I get
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I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my
Read MoreI recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhe
Read MoreApologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email a
Read MoreThe best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation ema
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Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a
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As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you ca
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If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that&rs
Read MoreI’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. Aft
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it&rs
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreLast year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official
Read MoreHere’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instin
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