As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest p
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I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all follo
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Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but
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