When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads.
Read More![gated-content:-what-marketers-need-to-know-[+-examples]](https://blog.contentkrush.com/wp-content/uploads/2025/04/141301-gated-content-what-marketers-need-to-know-examples-400x340.webp)
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and unga
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A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, an
Read More![what-is-demand-generation?-here’s-how-you-can-create-buzz-for-your-offering-[faqs]](https://blog.contentkrush.com/wp-content/uploads/2025/03/141147-what-is-demand-generation-heres-how-you-can-create-buzz-for-your-offering-faqs-400x340.webp)
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconcept
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Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone
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Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold
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In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabil
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the fir
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Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy di
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