Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and unga
Read MoreA few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, an
Read MoreIf I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconcept
Read MoreLead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone
Read MoreComing up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold
Read MoreIn the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabil
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the fir
Read MoreHave you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy di
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