Marketing Metrics - Content Krush

marketing-efficiency-ratio:-how-to-calculate-and-improve-yours

January 2, 20260205

Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue

these-marketing-kpis-will-help-you-predict-and-scale-revenue-growth-by-10x

September 23, 20250268

These marketing KPIs will help you predict and scale revenue growth by 10x

As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the

stop-measuring-these-vanity-metrics-in-your-marketing-campaign

April 14, 20250370

Stop Measuring These Vanity Metrics in Your Marketing Campaign

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into p