When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pan
Read More
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t
Read More![the-state-of-inclusive-marketing-in-2025-[new-data-+-expert-insight]](https://blog.contentkrush.com/wp-content/uploads/2025/06/141601-the-state-of-inclusive-marketing-in-2025-new-data-expert-insight-400x340.webp)
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
Read More
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in bauble
Read More
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and mark
Read More
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike busine
Read More
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more wit
Read More![how-to-create-a-complete-marketing-strategy-[data-+-expert-tips]](https://blog.contentkrush.com/wp-content/uploads/2025/03/141175-how-to-create-a-complete-marketing-strategy-data-expert-tips-400x340.webp)
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my
Read More
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig
Read More
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep
Read More
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content
Read More![top-marketing-channels-in-2025-—-here’s-what-your-team-needs-to-master-[data]](https://blog.contentkrush.com/wp-content/uploads/2025/03/141095-top-marketing-channels-in-2025-heres-what-your-team-needs-to-master-data-400x340.png)
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t
Read More
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on t
Read More![what’s-a-marketing-audit?-[+-how-to-do-one]](https://blog.contentkrush.com/wp-content/uploads/2025/02/141038-whats-a-marketing-audit-how-to-do-one-400x340.webp)
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe
Read More![2025-cpl-and-cac-benchmarks-[hubspot-research]](https://blog.contentkrush.com/wp-content/uploads/2025/02/141036-2025-cpl-and-cac-benchmarks-hubspot-research-400x340.webp)
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s
Read More![what-are-the-4-ps-of-marketing?-the-marketing-mix-explained-[example]](https://blog.contentkrush.com/wp-content/uploads/2025/02/141030-what-are-the-4-ps-of-marketing-the-marketing-mix-explained-example-400x340.webp)
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in
Read More
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like pai
Read More
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability
Read More![how-to-build-a-marketing-funnel-with-ai-[+step-by-step-guide]](https://blog.contentkrush.com/wp-content/uploads/2025/02/140945-how-to-build-a-marketing-funnel-with-ai-step-by-step-guide-400x340.webp)
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to
Read More
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super
Read More