Marketing Strategy - Content Krush

December 4, 2025049

Intent-based marketing: How to target ready buyers

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-ba

August 11, 20250153

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars i

July 22, 20250162

How marketers can still thrive in a recession: Expert and data-backed tips

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pan

June 24, 20250281

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t

June 10, 20250219

The state of inclusive marketing in 2025 [new data + expert insight]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners

May 26, 20250429

10 holiday marketing campaign examples + marketing tips

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in bauble

May 8, 20250284

Personalized experiences: Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and mark

April 25, 20250365

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike busine

April 17, 20250435

30+ Small Business Marketing Ideas to Jumpstart Your Strategy

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more wit

March 27, 20250313

How to Create a Complete Marketing Strategy [Data + Expert Tips]

As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my

March 25, 20250333

20 Digital Marketing Ebooks to Add to Your Reading List

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig

March 21, 20250456

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep

March 13, 20250335

Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content

March 12, 20250449

Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]

From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t

March 11, 20250517

My Digital Strategy Playbook: Proven Ways to Maximize Your Online Presence

For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on t

February 28, 20250420

What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe

February 28, 20250409

2025 CPL and CAC Benchmarks [HubSpot Research]

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s

February 27, 20250599

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in

February 19, 20250731

The Different Types of Marketing & What Your Brand Should Invest In

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like pai