Marketing Strategy

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like pai

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Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability

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Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to

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As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super

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I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put

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Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people s

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Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblo

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When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing

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If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita

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Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi

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2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers

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I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends em

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Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How wi

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As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been givin

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Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today

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Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for

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In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than o

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Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results

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