Marketing Strategy - Content Krush

November 15, 2024023

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “hol

November 14, 2024026

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promoti

November 14, 2024036

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started

November 1, 2024034

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quie

October 28, 2024044

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al

October 21, 2024053

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are

October 18, 2024055

What is Marketing, and What’s Its Purpose?

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today,

October 14, 2024059

Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s

October 14, 2024060

The 9 Best Marketing Frameworks You Need to Know

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing str

October 10, 2024064

How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increa

September 18, 2024089

Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It

On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits

August 20, 20240252

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and i

August 7, 20240331

What is a Marketing Plan & How to Write One [+ Examples]

One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples.

July 23, 20240160

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i

May 16, 2024083

Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe

May 9, 20240108

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always

March 21, 20240126

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in

March 19, 20240131

11 Recommendations for Marketers in 2024 [New Data]

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing rec

March 5, 20240123

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the sam