Marketing Strategy - Content Krush

January 9, 20250112

How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How wi

January 8, 202501554

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI,

January 3, 20250127

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been givin

January 2, 20250174

What is Global Marketing? See 13 Businesses with Brilliant Strategies

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today

December 30, 20240155

What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for

December 23, 20240168

Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about

December 23, 20240149

9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than o

December 3, 20240153

How B2C Companies Leverage AI Marketing [Examples & Tips]

Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results

December 2, 20240130

Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to

November 27, 20240168

How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought

November 26, 20240160

The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase revenue or improve your customer

November 25, 20240159

Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of yea

November 15, 20240151

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “hol

November 14, 20240182

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promoti

November 14, 20240205

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started

November 1, 20240165

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quie

October 28, 20240217

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al

October 21, 20240186

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are

October 18, 20240227

What is Marketing, and What’s Its Purpose?

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today,