I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promoti
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I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started
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When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quie
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If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al
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The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are
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If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today,
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Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s
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Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing str
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We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increa
Read MoreOn my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits
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Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and i
Read MoreOne of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples.
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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i
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Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe
Read MoreAm I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always
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As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in
Read MoreOur 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing rec
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In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the sam
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Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving,
Read MoreIn 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahe
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