Media Planning - Content Krush

February 17, 20250473

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading

January 31, 20250545

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This

January 30, 20250384

What is an Audience Profile? How to Build One and My Favorite Examples

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting

January 17, 2025076

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve

January 16, 20250101

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying

December 23, 20240102

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a bil

August 8, 20240494

Media Planning: The Ultimate Guide

Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-o