As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buyi
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I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects
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Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who w
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I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading
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As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This
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When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting
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I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve
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Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying
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Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a bil
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Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-o
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