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An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile
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I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later
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In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Inst
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