In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the hum
Read MoreA/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B t
Read MoreIf we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and
Read MoreSearch Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally kn
Read MoreTikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content idea
Read MoreRecent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This a
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Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity
Read MoreGoogle has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the &ld
Read MoreGoogle Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google
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Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped f
Read MoreBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the quest
Read MoreThe next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages
Read MoreBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factua
Read MoreGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local r
Read MoreA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marke
Read MoreGenerative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without
Read MoreVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool fo
Read MoreIt was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strate
Read MoreGoogle accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unseale
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
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