Social Media Marketing

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government

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When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the

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When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a s

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It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report, th

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We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,

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In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering

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Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update.

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Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate acro

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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wo

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Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and

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I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own de

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To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, the

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I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind

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I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how im

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Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and

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Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine th

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Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform mainta

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Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those wit

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