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I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems li
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Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even fi
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Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg rega
Read MoreTo be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic
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Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's the perfect vehicle for
Read MoreGrowing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2
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I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do
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On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular vi
Read MoreSocial media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
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Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank yo
Read MoreDo you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can u
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
Read MoreWhen it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journa
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
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