video marketing

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grow

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence

In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and i

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for enter

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain y

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regar

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say vide

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. Bu

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I wou

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video sin

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all kno

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short v

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and