video marketing

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regar

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As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say vide

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You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. Bu

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Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of

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Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in

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I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I wou

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Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video sin

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With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all kno

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It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing

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I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video

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What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short v

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More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and

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Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especia

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HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their

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As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video

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Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed

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Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwis

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In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos

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