Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed
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Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwis
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Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg rega
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In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
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Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your market
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Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection
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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio
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I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
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Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
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