What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short v
Read MoreMore than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and
Read MoreConventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especia
Read MoreHubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their
Read MoreAs a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video
Read MoreSocial media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed
Read MoreBefore becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwis
Read MoreWhenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg rega
Read MoreIn late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
Read MoreShort-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your market
Read MoreVideo continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection
Read MoreAI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio
Read MoreI see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
Read MoreLet me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
Read MoreVideos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
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