I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in t
Read MoreI know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans
Read MoreTo be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a
Read MoreNo matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring me the mo
Read MoreToday, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to
Read MoreGrowing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2
Read MoreOn Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown crypto ex
Read MoreIf budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you
Read MoreHey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*rai
Read MoreAs AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing
Read MoreHubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful
Read MoreWelcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the pr
Read MoreI remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or r
Read MoreWhen prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different go
Read MoreWith 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can
Read MoreWhether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days
Read MoreThink about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class
Read MoreA majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and th
Read MoreThere’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometime
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