Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community m
Read MoreThe first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget propo
Read MoreWhat do cross-country road trips, wedding speeches, and social media marketing have in common? Planning . I definitely can’t help you with your road t
Read MoreChinese-backed fintech giant OPay has received approval from a Federal High Court in Lagos to freeze customer bank accounts in thirty listed banks as
Read MoreExclusive: Techstars-backed BlackCopper set out to disrupt lending, now it owes investors ₦1 billion
Lending is a tough nut to crack, and Nigeria’s biggest banks, valued at trillions of naira, know this too well. Only 6.2% of Nigeria’s adult populatio
Read MoreProspa, the Y Combinator-backed business banking startup, is the subject of complaints and social media callouts after persistent delays in processing
Read MoreI believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands,
Read MoreWhile the takeover of business banking startup Brass by a group of investors was widely hailed as a win by the tech ecosystem, it also entailed a rest
Read MoreGoogle’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Goog
Read MoreFlutterwave, one of Africa’s leading payment companies, has secured a Mozambique payment aggregator licence in principle. This high-profile lice
Read MoreMonths after the board of the agricultural data platform Gro Intelligence replaced CEO and founder Sara Menker, the New York and Nairobi-based company
Read MoreImagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There a
Read MoreOne month after obtaining a court order to recover $24 million lost to unauthorised POS transactions, Flutterwave suffered another security breach tha
Read MoreAs ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic se
Read MoreSEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting pos
Read MoreCreating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it&rsquo
Read MoreDo you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can u
Read MoreDespite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say,
Read MoreAm I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always
Read MoreAlmost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious
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