Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it a
Read MoreSo, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a rede
Read MoreAs the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any
Read MoreNo matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just
Read MoreGoogle Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
Read MoreOn-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also compl
Read MoreMastercard, the second-largest payment network in the world, has partnered with Mono, a Nigerian YC-backed open banking startup, to enable payments di
Read MoreFacebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.0
Read MoreEvery marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. S
Read MoreThe Central Bank of Nigeria (CBN) has revoked the mobile money licence of Cellulant Nigeria, a subsidiary of one of Africa’s oldest fintech comp
Read MoreYouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
Read MoreDeveloping a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, c
Read MoreWe all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or,
Read MoreSo, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questi
Read MoreOur 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing rec
Read MoreKuda Microfinance Bank, the Target Global-backed neobank, has secured payment licences in Tanzania and Canada as part of an expansion drive across Afr
Read MoreWhen it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journa
Read MoreOne week after suspending its services in America, Chipper Cash will eliminate roles based in the UK and US to its other African business regions, acc
Read MoreBefore consumer protection laws were passed, any lender could run a digital credit business. Kenya has approved the operation of 17 new digital credit
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