As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my
Read MoreWho wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual exe
Read MoreIn TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
Read MoreFor my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence
Read MoreCreating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also absolutely essen
Read MoreAs a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times y
Read MoreTo industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, the
Read MoreAll I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Fo
Read MoreIn the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and i
Read MoreI often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figu
Read MoreAs a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig
Read MoreNine years ago, Shola Akinlade, Paystack’s CEO, bet on making online payments frictionless and that bet paid off with a $200 million acquisition by St
Read MoreAI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end
Read MoreI spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind
Read MoreCreating a marketing project timeline template where everyone knows what they're working on (and when it's due) can help ward off campaign scope creep
Read MoreAs a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep
Read MoreIf I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconcept
Read MoreDuring the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the
Read MoreNigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the rapid adoption of di
Read MoreI love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how im
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