Interswitch, the Visa-backed Nigerian payments giant that reported $42 million in revenue for its financial year ended March 31, will enter into Niger
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Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a
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Interswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service bank (PSB) licens
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A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I get
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I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood s
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Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for
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The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful
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Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purc
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I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my
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Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I lov
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In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the sam
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Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when
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Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving,
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Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can
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Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission
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Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom. The company said it has
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For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has painstakingly collected over
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When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I w
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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seas
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Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a
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