Marketing - Content Krush

November 20, 202407

Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing st

November 20, 202408

Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s r

November 20, 2024010

What Is a Risk Assessment? My Complete Guide [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential rep

November 19, 2024024

How Brands Can Act Responsibly During a Crisis

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morni

November 19, 2024013

Here’s How I Write a Resignation Letter That Makes a Good Last Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written

November 19, 2024012

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the un

November 19, 2024011

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived t

November 19, 2024010

The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]

I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can say for sure I've changed a lot since then. The same c

November 18, 2024015

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short v

November 15, 2024023

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “hol

November 15, 2024023

Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written

November 14, 2024026

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promoti

November 14, 2024029

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strat

November 14, 2024037

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started

November 12, 2024032

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact.