As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about
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Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-w
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Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a
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Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your
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Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featu
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A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A
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Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.
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Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, under
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It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
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Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
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In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
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It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
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If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are th
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The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a profe
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Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they
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Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have
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Wondering how to start a blog? If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. And
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I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my c
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