Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search an
Read MoreWe are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking vo
Read MoreWhile many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Intern
Read MoreMicrosoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises
Read MoreJoe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok&rs
Read MoreHundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both pr
Read MoreGoogle Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgr
Read MoreEntity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph a
Read MoreThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI &ndas
Read MoreThis Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next
Read MoreTikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Repr
Read MoreReddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides to
Read MoreTrends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alon
Read MoreThe day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the
Read MoreSeveral features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verifica
Read MoreMarketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/opt
Read MoreGoogle Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the n
Read MoreGoogle launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open
Read MoreThere is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1%
Read MoreGoogle now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions a
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