At the fifth edition of Pitch2Win on July 30, a yearly event where aspiring entrepreneurs showcase their ideas and learn from industry experts, Ridwan
Read MoreIf you’ve ever bought a ticket to an event in Nigeria, chances are that the ticket was purchased on Tix, a 6-year-old company that has grown to become
Read MoreAt the fifth edition of Pitch2Win on July 30, Iyin Aboyeji, founding partner at Future Africa, and Akio Tanaka, founding partner of Headline Asia, a g
Read MoreAs a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via
Read MoreThe newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are j
Read MoreWhen I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and
Read MoreSpreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, main
Read MoreWith college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital t
Read MoreManaging relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the
Read MoreThere‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consiste
Read MoreIf you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, d
Read MoreFor the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate progra
Read MoreIf missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM
Read MoreWith advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only
Read MoreTwo weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5 million
Read MoreWondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by accident
Read MoreIn the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone t
Read MoreAfriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakista
Read MoreIn a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District, south of Lusaka, with a h
Read MoreDespite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its total trade occu
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