Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands t
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Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search eng
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When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured five game-changing
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Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting cam
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As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personali
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Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO opt
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AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tool
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Finding reliable domestic help in Nigeria is often difficult. It is a trust-lacking, informal industry where users rely on word-of-mouth referrals to
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One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketi
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I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets
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AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect
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SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opp
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AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will re
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Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and
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I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpot
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Micheal Orji, a construction engineer in Lagos, is used to receiving sizable payments from clients. He gets alerts on his phone after the money has la
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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