Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
Read MoreHubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their
Read MoreIf you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al
Read MoreThe 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did
Read MoreBefore Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills
Read MorePromoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too
Read MoreEveryone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of t
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my p
Read MoreYou can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of
Read MoreWith how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently
Read MoreThe irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I've had my fair share of experiences writing them for H
Read MoreI write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block.
Read MoreRecently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someon
Read MoreWelcome to The Perspective , a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This b
Read More"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality r
Read More"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality r
Read MoreMarketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their perf
Read MoreGoogle owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, info
Read MoreAs a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that r
Read MoreThe prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are
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