Blog Pages - Content Krush

June 11, 20250111

How do banks and fintechs determine your credit worthiness?

By March 2025, Mubarak Umar had spent a year and a half working as a supplier agent for Sun King, a solar company in Ibadan, western Nigeria, earning

June 11, 20250118

How Releaf Earth is using biochar to repair soils for Nigerian farmers

Releaf Earth, a Nigerian climate-agritech startup, has launched the country’s first operational industrial biochar production facility in Iwuru, Cross

June 11, 20250117

The Backend: Why your refunds take forever and how Recital is fixing it

For most Nigerians, the moment a bank transfer goes awry—money deducted, but no value received—the ordeal begins: emails to customer service, hours on

June 10, 20250119

AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube

June 10, 20250106

The state of inclusive marketing in 2025 [new data + expert insight]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners

June 9, 20250125

How to run a marketing campaign on a tight budget [expert tips & free tools]

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than co

June 9, 20250155

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented wit

June 7, 20250140

“I saw the crypto ban on social media, like everybody else”: Day 1–1000 of Busha

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p

June 6, 20250211

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level anal

June 6, 20250137

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question:

June 6, 20250160

41 Instagram features, hacks, & tips everyone should know about [new data]

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in t

June 5, 20250202

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing wh

June 5, 20250215

Kenya to scrap tax breaks on startup employee stock options in 2025 Finance Bill

Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks gutting one of the few in

June 5, 20250139

36 landing page examples + conversion secrets from HubSpot strategists

Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page example

June 5, 20250154

Discrepancies experienced by Black content creators [new data + expert insights]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners

June 5, 20250239

Botlhale AI bets big on South Africa’s multilingual call centres

When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.” The promise

June 4, 20250169

What you’re doing wrong in your marketing emails [according to an email expert]

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google

June 4, 20250161

Nigerians have tried and failed to curb dangerous policing; can a blockchain tool help?

In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the Lekki Tollgate, military per

June 4, 20250124

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've fou