My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday
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In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sa
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The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank, paving the way for
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When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whol
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SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing
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Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than cr
Read MoreFew founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When I first stumbled on Izesan
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Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence
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Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps, and
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I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KP
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When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as
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Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating a
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Access Holdings’ fintech subsidiary, Hydrogen, has recorded the highest profit growth among Nigerian bank-owned payment companies in the first quarter
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Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?
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Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in
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Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else
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I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks. But then something shifted. I started using AI
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A Step-by-Step Guide to Adding LocalBusiness Schema Markup Running a local business and getting it noticed online isn’t as simple as listing your info
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Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good websit
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Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it,
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