Craydel, a Kenyan edtech that helps students apply to universities abroad, has launched in Rwanda and is expanding its Nigerian team as part of its am
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One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than m
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In a country grappling with about 32% unemployment rate and a drop in tech hiring activity due to a persistent skills mismatch, finding a job in South
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At last year’s Moonshot event, I met Seye Bandele, CEO of Nigerian HR tech upstart PaidHR for the first time. He was much taller in person than I imag
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Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing
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Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every g
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Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges,
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When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to la
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It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report, th
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How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny yellow stars and extra review det
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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audie
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As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immed
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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts,
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When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble t
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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, an
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If you’re building a fintech startup in Nigeria, one of the first things you’ll need to figure out is this: what CBN licences do we need to operate le
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Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design ne
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As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't g
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SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’
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Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t
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