Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social medi
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You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and
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Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if the
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I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Matte
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The value of mobile money transactions in Kenya dropped sharply over the 12 months to February 2025, falling by 19.6% from KES 790.8 billion ($6.13 bi
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When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads.
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Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate acro
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Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 7
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You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the tren
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The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Ele
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Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one small decision can have a
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I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns in
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How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to find or access—some can actually be hidden away with no in
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike busine
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If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't hav
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Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. Aft
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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website ca
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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wo
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Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then,
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“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a cons
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