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In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
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For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than
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Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond flock to
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Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions fr
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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashi
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Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t
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In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
Read MoreThe GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONIQ and a Board M
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Beginner’s Guide to Adding Recipe Schema Markup on Your Site Getting your recipe content noticed online takes more than just delicious photos and clea
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SEO & AI Mode: How It Works & How to Adapt Your Strategy Back in 2024, Google CEO Sundar Pichai pushed for the company’s move towards AI-power
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In Kampala, Uganda, on June 19, just past 9 a.m., electric buses rolled through the gates of Kololo Independence Grounds, ferrying investors, policyma
Read MoreOn the morning of June 19, thousands of Mukuru customers in South Africa woke up to missing funds from their accounts. Some found their balances down
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