From Keywords to Conversations: SEO in the Generative Era Search has always been about connecting people to answers, but the way users search has chan
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How to Get Your Products on Google’s SERP Feature: Popular Products When you search for something on Google, the results page isn’t just a list of blu
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In Harare’s informal markets, business happens in social media chatboxes. A grocery vendor takes orders over WhatsApp, a carpenter closes deals on Fac
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I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook desig
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Approovia, a Nigerian software startup, is positioning itself as a challenger to global giants like Microsoft, Oracle, and Salesforce with the launch
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Tanzanian fintech NALA has expanded into Kenya through a partnership with Equity Bank and payment utility Pesalink, targeting the country’s fast-growi
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Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you'd imagine.) Sitting on my de
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An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile
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A Kenyan High Court has ruled that fintechs should be exempt from value-added tax (VAT) on payment services, overturning an earlier tribunal decision
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Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’r
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Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’r
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In Johannesburg’s inner city, street traders turn sidewalks into shopfronts. On one side, a woman chops inhloko (cow head), her knife striking with th
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Uganda has no shortage of hackathons, accelerators, or training programmes for young entrepreneurs. What it lacks is money. “Everyone wants to train y
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My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. H
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It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave a
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Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide
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Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-mon
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Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
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AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill
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