Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 f
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With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make a
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On August 7, I watched a cobalt-blue Moniepoint point-of-sale (POS) device do something it had never done before. With a few taps on the touchscreen,
Read MoreHow to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any SEO Specialist, especially wh
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Street Wallet, a South African mobile payment fintech, has raised $350,000 (R6.2 million) in funding at a valuation of $2 million (R35.5 million). The
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Digital lenders in Nigeria now risk fines between ₦50 million and ₦100 million, or 1% of their annual turnover, for unethical conduct and other violat
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When Anil Atmaramani resumed as Antler’s new partner for Africa in 2024, he was looking to make bets that some of the world’s most disciplined, resili
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For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025
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When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant had a tip for avoiding an extra
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You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn
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As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck
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Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July 5, as part of a shift to
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It started with curiosity and a handful of conversations in the back seats of ride-hailing vehicles. “That’s where we noticed a fundamental gap in the
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As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely ra
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Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars i
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Sehinde Afolayan, founder of logistics platform Haul247, was one of the first founders I interviewed as a journalist for TechCabal. The startup, launc
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South Africa’s fintech space is one of the most developed in Africa. It makes up nearly 40% of the continent’s total fintech earnings. In 2023, Disrup
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Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How
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In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketi
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Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I'
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