I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t t
Read MoreManaging client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it me
Read MoreYou can order hot jollof on Chowdeck and have it at your door before the steam fades. You can order fresh tomatoes on GoLemon without stepping outside
Read MoreThe oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling proje
Read MoreManaging customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environ
Read MoreInvestment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Inv
Read MoreOne of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform. I’ll be hone
Read MoreHonestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts. The output I got was often surface-level and som
Read MoreRunning an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing with a techn
Read MoreArt—how we create, store, buy, and distribute it—has taken different forms across several centuries. In 2020, as a rare global pandemic sent the world
Read MoreA few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells completely empty. I spen
Read MoreKeyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to websit
Read MoreHuman Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiri
Read MoreAs a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spre
Read MoreRunning a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing compa
Read MoreLandscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications,
Read MoreOne month after Kenya’s Copia Global collapsed in May 2024 under the weight of operational debt and failure to raise fresh funding, its top executives
Read MorePeople love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been amongs
Read MoreA few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email dri
Read MoreWhen M-KOPA Holdings, a UK-headquartered fintech with over five million users across five African markets, restructured its shareholding in 2019, it w
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