The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summe
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Read MoreBuyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, c
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Read MoreTwiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800) after the Employment and Labour R
Read MoreEmail subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and b
Read MoreThe way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-throug
Read MoreI first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quick
Read MoreTL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale
Read MoreIn the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the p
Read MoreA few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practice
Read MoreAt 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey.
Read MoreOn Thursday, Raenest, a Nigeria-based cross-border remittance company that offers multicurrency accounts for freelancers and businesses, unveiled four
Read MoreBunce describes itself as a data-driven engagement platform. But for its founders, the real journey wasn’t just about building software; it was about
Read MoreAuthority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations Generative AI has completely changed how search works. The old
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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