When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.”
Read More
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard t
Read More
For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of problems: low productivity, h
Read More
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
Read More
In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer
Read More
Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the full picture. A
Read More
Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups Growth Aca
Read More
Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying o
Read More
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide n
Read More
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
Read More
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use a
Read More
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
Read More
Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, whic
Read More
As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the
Read More
Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure pr
Read More
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
Read More
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked
Read More![why-creative-teams-need-the-safety-to-fail-[according-to-a-senior-director-for-magic:-the-gathering]](https://blog.contentkrush.com/wp-content/uploads/2025/09/142126-why-creative-teams-need-the-safety-to-fail-according-to-a-senior-director-for-magic-the-ga68d110ebd502d-400x340.)
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousan
Read More
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5 game-changing st
Read More
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooke
Read More