The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summe
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Imagine backing one of Africa’s quietest giants before the crowd caught on. Today, that small company, Moniepoint, is now worth over $1 billion. Monie
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Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, c
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Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ sig
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Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, fo
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Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, mainta
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Inside an unassuming building in Lagos’ Opebi district, a group of young engineers are hunched over computer screens, filled with diagrams of circuits
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Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to
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Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800) after the Employment and Labour R
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Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and b
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The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-throug
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I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quick
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TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale
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In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the p
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A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practice
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At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey.
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On Thursday, Raenest, a Nigeria-based cross-border remittance company that offers multicurrency accounts for freelancers and businesses, unveiled four
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Bunce describes itself as a data-driven engagement platform. But for its founders, the real journey wasn’t just about building software; it was about
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Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations Generative AI has completely changed how search works. The old
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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