Each year, the U.S. issues approximately 140,000 employment-based immigrant visas, mostly for professionals and entrepreneurs who can build companies,
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Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing
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As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on
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Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
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For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer searc
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The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping
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When Wale Akanbi, a former CTO and co-founder of Aella, a Nigerian financial and credit solutions provider, relocated to the UK in 2021, he struggled
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR cr
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Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
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AI Overviews, Zero-Click Search, and the Future of SEO Organic search has always been a fast-paced, ever-changing game, but in 2025 the rules are shif
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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Alami Capital, an investment firm that connects entrepreneurs with capital and delivers projects, has unveiled The LaunchPad, a venture-building platf
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HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications
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With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to conn
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Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing i
Read MoreContent syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, conten
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In 2024, Nigerians imported ₦60.59 trillion (~$40 billion) worth of goods according to the National Bureau of Statistics (NBS). Manufactured products
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When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. T
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Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGP
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