I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all follo
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As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you
Read MoreVisa, the world’s second-largest card payment processor, has made strategic investments in four African startups as part of its plan to invest $1 bill
Read MoreMoniepoint, the Nigerian fintech that recently raised $110 million at a billion-dollar valuation, has appointed Bayo Olujobi as the Chief Financial Of
Read MoreWe’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad
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Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold
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I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from compan
Read MoreMTN Nigeria, the country’s biggest telco, has applied for Payment Service Solutions Provider (PSSP) and Payment Terminal Service Provider (PTSP) licen
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One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re a
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More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (form
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business
Read MoreThere are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of t
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The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the ne
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I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understan
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When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quie
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Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and
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I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it's a lot to sift through—an
Read MoreBamboo, the Y Combinator-backed investment app that allows Africans to buy and trade local and international stocks, is expanding to Canada after secu
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In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabil
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I
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